The show had aired in occasional segments on ESPN and ESPN2 before becoming a fixture of ESPN2's weekday afternoon block in 2009.įrom Jto December 20, 2012, SportsNation was taped at ESPN's world headquarters in Bristol, Connecticut. The show was typically 60% material generated or suggested by fans, including videos from the Internet, athlete tweets, and online polling. The program was based on SportsNation, the fan forum and poll section of.

In its original run, it aired on ESPN, ESPN2, and ESPNEWS. “Thanks to mobile, weekends are the new primetime.”Īmong the other key messages ESPN took to advertisers to prove its appeal: The network is aggressively pushing its content and ad opportunities across all platforms, allowing an average of 104 million people per week interact with the ESPN brand women watch sports and especially ESPN, too and men today are making household buying decisions that they used to leave to their wives in the old days.SportsNation is a sports-related television program that airs on ESPN+. “Thanks to the Internet, daytime is the new primetime,” it said. And SportsNation on will be redesigned later this month with a more blog-style chronological layout and direct tie-ins to the new TV show.Ī video package also made the point to advertising buyers that the choice of screens has redefined people’s viewing habits and created more opportunities for marketers. Also, ESPN ScoreCenter for the iPhone will be a free application with customizable scores and stats. For example, ESPN unveiled an expanded digital rights deal for the Wimbledon tennis tournament that will allow for nearly 800 hours of live coverage and more live mobile streaming.

Overall, digital was a key theme in ESPN’s pitch to ad buyers Tuesday. The fans choose the topics, provide the angles and decide how much Brett Favre talk is really needed.” “Our goal is to bring the fans into our production meetings. “The fans will have unprecedented input in the show’s daily rundown,” said SportsNation coordinating producer Jamie Horowitz about the new show. ESPN and ABC Sports president George Bodenheimer also welcomed Robert Iger, CEO of parent company Walt Disney, and Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, at the event at Times Square’s Nokia Theater.

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